The complete list
The 20 Opportunities
Every opportunity, in the order it appears in the report. Filter by section or search the titles and summaries.
- A1
Decouple Buyer and Seller Agent’s Compensation
The National Association of Realtors lawsuit settlement makes buyers separately responsible for compensating the real estate agent that helps them buy a house. Buyer agent compensation can no longer be paid through a unilateral offer of compensation through the MLS.
- A2
Establish Best Practices for Buyer Services
The practice change in the NAR settlement that requires MLS participants to obtain buyer agreements before showing a house may cause some consumers to forgo buyer representation and a loss of services for consumers.
- A3
Enhance Credibility with the Consumer
The reputation of real estate agents has suffered due to recent lawsuits; threatening the long-term stability and value of real estate professionals and underscoring the urgent need to rebuild credibility and restore trust.
- A4
Elevate Agents: A New Perspective on their Role
The industry has a unique “second chance” to redefine the role and value of real estate agents, positioning them as professional advisors rather than licensees or salespersons.
- A5
Digitize the Real Estate Transaction with AI
Artificial Intelligence is among the most transformative technologies ever introduced to residential real estate, potentially serving as the catalyst to fully digitize the real estate transaction process.
- A6
Thrive Amid Commission Compression
With changing consumer behavior, emerging business models, and a declining perceived value putting significant downward pressure on commissions, it is critical to strategize now to mitigate the impact.
- A7
Reinvent the Brokerage Model for a New Era
The recent upheaval caused by lawsuits, combined with ongoing downward pressure on brokerage margins, has created an environment ripe for implementing new business models that were previously considered unviable.
- A8
Harness the Power of Mergers
Consolidation can reduce redundancies, widen thin margins, enable better use of technologies, and provide a viable exit strategy for business owners.
- A9
Maximize the Strength of Teams
Teams bring together diverse skills, perspectives, and experiences that enable them to tackle challenges the traditional real estate brokerage model has not effectively addressed.
- B1
Drive Market Transparency: The Clear Cooperation Path Forward
The industry is split on the Clear Cooperation Policy (CCP). NAR needs to take a decision on what Clear Cooperation should be, and work to unite the industry behind this vision.
- B2
Separate MLS Organizations from Realtor Associations
Make multiple listing services more competitive by eliminating the governance restrictions that result from being owned by Realtor associations.
- B3
Cultivate the Future of Real Estate with a Modern New Professional
Realtor associations must take the lead in recruiting, educating, and developing a new generation of trusted advisors and real estate professionals.
- B4
Maximizing Value Through Consolidated MLSs
MLS organizations should merge, allowing brokers and agents to provide consumers with enhanced information and service, unrestricted by geographic limitations.
- B5
Rebuilding Trust: A Strategy to Re-engage NAR Members
To reclaim its leadership role and restore trust within the industry, NAR must openly acknowledge the concerns of its members and demonstrate a genuine commitment to addressing them.
- B6
Evolving Beyond the Three-Way Agreement
The three-way agreement that helped NAR grow has also imposed a three-tier membership structure that may no longer serve members’ best interests. Sunsetting this agreement would allow associations at all three levels to tailor their value propositions to better meet member needs.
- B7
Realtor Associations Must Streamline and Unite
Larger, economically sustainable associations with experienced management are significantly better positioned to serve real estate professionals with the high standards they expect and deserve.
- B8
Reimagine What Realtor Association Leadership Means
The current committee structure together with elected and rotating leadership must be reorganized. NAR should reimagine a more streamlined and effective decision-making format for governance.
- B9
Prioritize Advocacy as NAR’s Central Mission
NAR should expand on its existing efforts, articulate its advocacy achievements, and take a leading role in championing the interests of real estate professionals.
- C
Enhance Professionalism with Strong Licensing Requirements
It is time to stop thinking of agents as salespersons and start identifying them as advisors. To achieve this, there must be stricter licensing requirements that align with the responsibilities of professionals.
- D
Make Homeownership an Affordable Dream Again
Homeownership is a critical path to long-term financial stability and generational wealth. However, rising costs and a housing shortage have triggered an affordability crisis, putting this dream out of reach for many.
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