Section B
Organized Real Estate
Nine opportunities for NAR, Realtor associations and MLS organizations — covering Clear Cooperation, MLS independence and consolidation, the three-way agreement, governance and advocacy.
The 9 Opportunities
Listed in the order they appear in the report.
- B1
Drive Market Transparency: The Clear Cooperation Path Forward
The industry is split on the Clear Cooperation Policy (CCP). NAR needs to take a decision on what Clear Cooperation should be, and work to unite the industry behind this vision.
- B2
Separate MLS Organizations from Realtor Associations
Make multiple listing services more competitive by eliminating the governance restrictions that result from being owned by Realtor associations.
- B3
Cultivate the Future of Real Estate with a Modern New Professional
Realtor associations must take the lead in recruiting, educating, and developing a new generation of trusted advisors and real estate professionals.
- B4
Maximizing Value Through Consolidated MLSs
MLS organizations should merge, allowing brokers and agents to provide consumers with enhanced information and service, unrestricted by geographic limitations.
- B5
Rebuilding Trust: A Strategy to Re-engage NAR Members
To reclaim its leadership role and restore trust within the industry, NAR must openly acknowledge the concerns of its members and demonstrate a genuine commitment to addressing them.
- B6
Evolving Beyond the Three-Way Agreement
The three-way agreement that helped NAR grow has also imposed a three-tier membership structure that may no longer serve members’ best interests. Sunsetting this agreement would allow associations at all three levels to tailor their value propositions to better meet member needs.
- B7
Realtor Associations Must Streamline and Unite
Larger, economically sustainable associations with experienced management are significantly better positioned to serve real estate professionals with the high standards they expect and deserve.
- B8
Reimagine What Realtor Association Leadership Means
The current committee structure together with elected and rotating leadership must be reorganized. NAR should reimagine a more streamlined and effective decision-making format for governance.
- B9
Prioritize Advocacy as NAR’s Central Mission
NAR should expand on its existing efforts, articulate its advocacy achievements, and take a leading role in championing the interests of real estate professionals.